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Recently our partner Vivaldi Partners Group released the Always-On Consumer 2014 Report. This new study looks at digitally savvy consumers and explores the implications of the emergence of this type of consumer on building strong brands and businesses.

The key finding of the study is that these Always-On Consumers are not different from ordinary, less digital consumers in terms of demographic profile or socio-economic factors. The difference is in how the Always-On Consumer connects with brands and businesses.