The Australian is one of the leading experts of the world in technology-based marketing. Today Digital Practice Lead at Leo Burnett Worldwide in Chicago he has worked in marketing for the last 20 years with a major focus on integrating new digitally driven possibilities into leading companies marketing plans and overall businesses of leading companies such as McDonald‘s, Procter & Gamble und General Motors.
Mark has been fortunate to help navigate the „digital space” for many brands and create world first innovative programs such as the McDonald‘s Global Kids Community Platform, Diageo, thebar.com, SingTel’s Mobile Blogging Platform and Reality Online Show (back before most people even knew what blogging was), the P&G SK-II CRM program and some of Kellogg’s first major digital initiatives integrating retail and digital.
Before working for Leo Burnett Worldwide in Chicago he has been leading in Asia for 5 years global and regional projects for companies like General Motors, McDonald‘s, Procter & Gamble, Diageo, HP, SingTel, Malaysia Airlines, and Tiger Beer. Previously he was with Leo Burnett/Arc in Sydney for 3 years where he started the digital and CRM marketing team and helped pioneer integrated digital work for P&G, Subaru, Tourism Sydney (for Olympics), Kellogg‘s, and Heineken.
Mon, 06 May 2013 13:40:20 +0000
leaderswelove: "Schokolade sollte wie Wein oder Tee behandelt werden"
Manager Meeting Europe Speaker Alyssa Jade McDonald im... http://t.co/EmBNmBhdT0
Tue, 12 Feb 2013 16:28:31 +0000
Praxis-Slots komplettieren das Programm des Marketing & Innovation Forum Europe 2013weiterlesen...
Thu, 07 Feb 2013 09:33:15 +0000
Social Media als Lebensretter – Monique R. Siegel im LWL-Interviewweiterlesen...