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Kevin Roberts

Kevin Roberts is the CEO Worldwide of Saatchi & Saatchi, one of the leading advertising agencies in the world. He is one of today‘s most popular management-speakers and author of the World Bestseller Lovemarks.

Roberts began his career in the end of the 1960s at the renowned fashion house Mary Quant and worked later in Europe and Middle East as leading marketing director for Gillette and Procter & Gamble. Before joining Saatchi & Saatchi in 1997, Kevin Roberts was named at the age of 32 General Manager of Pepsi Cola Middle East and Canada and transformed the brewery Lion Nathan in his seven years as COO into one of the leading forces of the drinking industry in Asia Pacific.

Under Kevin‘s leadership, Saatchi & Saatchi has grown market share for 11 straight years and is consistently in the top three globally awarded creative networks. Clients include 64 of the hundred most successful companies in the world. He is the author of three books: the bestselling Lovemarks; its follow-up, The Lovemarks Effect: Winning in The Consumer Revolution; and Sisomo: The Future On Screen. He is co-author of “Peak Performance: Business Lessons from the World’s Top Sports Organizations”. On the academic side Kevin is also founding CEO in Residence at Cambridge University Judge Institute of Management in the UK and has an Honorary Doctorate from the University of Waikato.


  • Lovemarks: The Future Beyond Brands


marketing & innovation forum europe 2009 – München